Snap has appointed actor Robert Downey Jr. as a brand ambassador for its Specs augmented reality glasses. The company named him "Chief Customer Experience Officer" and released a series of videos showing him using the device. In the clips, Downey demonstrates how the glasses can assist with golf putts, help with art practice, and stream private video content of mixed martial arts matches in bed. One video features Downey discarding a box labeled "AI glasses" into a trash bin, a visual jab at Meta's popular smart glasses. Under the partnership, Downey will work with the SPECS team to explore how augmented reality can improve daily life.