Simplicity Group, the Summit, N.J.-based insurance firm, has acquired Benefit Planning, Inc. (BPI), a Chicago insurance agency focused on protection solutions for high net worth and ultra-high net worth clients. The transaction, announced June 29, 2026, also brings Bob Muzikowski into the Simplicity Group partnership.
What Benefit Planning, Inc. Does
Benefit Planning, Inc. is a Chicago-based insurance agency whose practice concentrates on two closely related client segments: high net worth individuals and ultra-high net worth individuals. The agency delivers what the industry calls protection solutions — products designed to preserve and transfer wealth rather than simply replace income.
Serving wealthy clients requires a different kind of operation than standard retail distribution. High net worth and ultra-high net worth individuals carry insurance needs tied to estate planning, business succession, and the management of concentrated assets. That complexity tends to make specialist agencies like BPI more defensible than generalist ones: clients take longer to acquire, but relationships run deeper and policy structures run more involved.
Bob Muzikowski Joins the Partnership
The acquisition is the vehicle through which Bob Muzikowski enters the Simplicity partnership. Simplicity Group's announcement frames the event explicitly as a partnership welcome rather than a straightforward personnel addition — a distinction that carries weight in insurance distribution, where partnership standing typically signals a principal-level role rather than a transactional hire.
Simplicity Group Extends Its Reach to Chicago
Simplicity Group, headquartered in Summit, N.J., adds a Chicago presence and an established book of wealthy clients through the BPI deal. Financial terms of the acquisition were not disclosed in the announcement.