The AI agent startup Instinct now faces direct competition from new products by larger companies, Muse and Dots. Instinct launched its agent in August using an invite-only strategy that avoided traditional marketing and a public website. Despite this limited reach, the product gained significant attention for its text-message interface and ability to manage tasks such as booking DMV appointments and sending follow-up emails. The competitive landscape shifted when Muse arrived, followed shortly by Dots. These new offerings are described as similar products from companies with greater resources. The entry of these Big Tech players has raised questions about whether Instinct's initial buzz will sustain against such formidable rivals.